AMI was looking to take customer experience to a whole new level in the insurance sector. Their goal was ambitious: to make the locally-focused AMI the most social, trustworthy, easy and helpful insurance offering across New Zealand. With 68 branches and 21 agencies throughout the country, they wanted to become more of a retailer, able to offer engaging service in an relevant, content rich environment. They called on our significant expertise in retail to bring that to life.
