BNZ came to us wanting to update their store network and engage customers through a unique banking retail experience – including the latest advances in banking technology. At the heart of BNZ brand is the promise to “Be good with money” and we wanted to incorporate that promise into the retail design. However, banking is often perceived as a grudge purchase, so capturing passers-by can be challenging. After extensive research – with a focus on retail banking, we decided to push the boundaries regarding the concept of everyday banking.
