Clearly is the largest online optical retailer in the world, and have pioneered innovation in the optical industry. They wanted to bring that excellence and innovation to the retail space and to create a flagship store that makes a statement. The company recently revitalised their Australasian brand identity to position themselves as leaders in designer eyewear trends. Therefore, the aesthetics of the store needed to reflect the fashion forward stance of their brand. The space would need to operate as a world class retail showroom with maximum product and brand exposure, a dedicated optometrist space, and an online bar. They required RCG to source the physical location and deliver the design in a tight 5 week timeline.
