New Zealand’s premier theme park, Rainbow’s End, came to RCG at a time of high growth. The company had made major investments in their attractions, infrastructure, and brand. However, they wanted to grow the brand experience and to increase the sales of merchandise while creating a more immersive customer journey. The company turned to RCG to provide increased retail growth and help the company to continue to develop and meet their customer’s changing needs. We began by conducting market research and benchmarking findings against top international theme parks with similar retail parameters. We designed a new entry gate way and canopy with 9 ticket stations which provide quicker service, increased sales and retail opportunities for the customer.
